Examples of representative marketing communications projects for various organizations:
Chicago Symphony Orchestra
The article "Charlie, Christian, and Chick'a'Bone Checkout" describes the partnership and creative process between composer and musician in developing a commissioned work for the Chicago Symphony Orchestra. It was published in the Chicago Symphony Orchestra's Inside 220 publication and won the 2007 Spectra Award of Excellence from the International Association of Business Communicators, Chicago chapter. (photo credit: Sara Krulwich/The New York Times)
Backstage at Symphony Center is a direct marketing piece produced by the Chicago Symphony Orchestra throughout the season. It spotlights noteworthy concerts, including short interviews and comments by visiting artists about their upcoming performances in Chicago.
By establishing a "behind-the-scenes," "backstage" connection between the artist and reader, the CSO positions its concerts in a way that is more personal, relevant, and compelling to the prospective ticket buyer.
Dream Out Loud is a collaborative music education effort between the Chicago Symphony Orchestra and the Yamaha Corporation. The project, which is designed to inspire young students in their musical endeavors, includes a series of posters and narratives of four Chicago Symphony Orchestra musicians who describe their early musical experiences.
Inside 220, a newsletter produced by the Chicago Symphony Orchestra's development department, is written for a large "CSO Family" that includes patrons, corporate and individual donors, and friends of the Orchestra. Through feature articles, news of upcoming concerts, interviews with musicians, and corporate profiles, Inside 220 provides a look at the people and programs that make the Chicago Symphony Orchestra one of the world's greatest orchestras. (photo credit: Todd Rosenberg)
Winston & Strawn LLP
The articles and interviews in Diversity@Winston & Strawn describe the commitment and initiatives that contribute to the firm's diversity policies and programs. This publication won the Best Law Firm Newsletter award from the Burton Foundation and the Association of Legal Administrators in 2008. It also was a 2010 Legal Marketing Association-Midwest "Your Honor" award winner.
This recruitment brochure describes life at Winston & Strawn LLP, a 1,000+ attorney, international commercial law firm. Included are comments by partners and associates who explain why they believe Winston & Strawn is a leader in the legal profession. This publication won an Award of Distinction in the 14th Annual Communicator Awards, an international competition for communication professionals.
This brochure, which outlines Winston & Strawn's commitment to public interest law, is designed to inspire young attorneys to become actively involved in providing pro bono legal services. It won two awards in 2009: the Bronze Quill Award of Excellence from the International Association of Business Communicators, Chicago chapter and the Silver Quill Award of Merit from the International Association of Business Communicators, Pacific Plains Region.
Articles
The American Library Association's innovative diversity program was the subject of the article, "Getting a Place at the Table," published in Association Management, the magazine of the American Society of Association Executives (ASAE).
An article published in the Women in Law 2007 supplement to the Chicago Daily Law Bulletin describes how women attorneys at a large law firm embarked on a personalized sales training program so they could land more business.
The article, "From Here to Diversity," was published in Strategies, a publication from the Legal Marketing Association.
Other portfolio examples available.
